GetResponse Full Review

GetResponse was founded in 1998. This international company has over 350,000 customers worldwide. Even though GetResponse has historically been an email marketing program , its capabilities have gone far beyond regular email marketing.

To date, the functionality includes as many as 7 growth zones for your project. If you are new to Internet marketing, then one functionality may be enough for you, but if you are experienced, then you should familiarize yourself with each of them.

1. Email campaigns

Over the years of the platform’s existence, a huge number of email templates for email newsletters have appeared, suitable for different purposes and industries. You can also use an HTML editor to upload your emails, or you can create your own template from scratch. If you are constantly making a new design, then it is better to take ready-made options and adapt them for yourself.

An important feature is the preview of mailings on computer screens, mobile devices and email programs. Thus, you will check whether all elements are displayed correctly. This isn't a unique functionality, but it’s for sure that every service should have it now.

One of the competitive advantages of the interface is the “ideal time” feature, which increases the number of email opens up to 20% and clicks up to 23%. Based on the analysis, GetResponse can predict the most optimal delivery time for each subscriber, namely the time interval when the subscriber most often opens emails and clicks, according to his history of previous actions.

2. A/B testing

For those who like to tweak the conversion, the service offers A/ B testing of letters. This is a marketing research method that is used to compare two versions of emails and see which one is most effective. From the functionality found in A / B testing, you can change the subject, the “from” field, the text of the message, the time and day of delivery. When starting, you need to specify the % of tested emails, determine the time and the main testing criterion.

3. Landings

Another feature in GetResponse is the all-in-one solution, which, in addition to the mailing list, is a nice bonus at an attractive price. Thanks to a simple block constructor and a large selection of ready-made adaptive templates, the user can independently create a landing page without contacting a layout designer. The templates are divided into 10 different categories, there is also a filter for the newest, most popular or converting pages.

4. Automation and segmentation

GetResponse was one of the first to implement an email campaign automation feature that performs various marketing tasks. For example, returning customers to the site, encouraging them to buy , turning a potential customer into a real one, as well as collecting the necessary information for the sales department. To make it easier to work with automation, the platform has 8 different templates for different marketing purposes.

5. Analytics

The statistics section displays email open rates, link clicks, subscriber geography, and more. Everything is almost like in standard web analytics reports.

6. Webinars

Webinars are one of the most effective tools for attracting and warming up the target audience. Depending on the chosen tariff, webinars are available from 100 to 1000 participants. Anything over 1,000 people will most likely already require another service, as this one will be less profitable. Creating a webinar with GetResponse is easy: choose a name and date, send an invitation to everyone, click start the webinar, and go live.

7. CRM

The platform recently announced the launch of a CRM system (now available in beta) that helps track customer interactions at various stages of the funnel.

Conclusion

All in all, GetResponse is a classic internet marketing platform that saves you money and time. The interface is suitable for both beginners and professional email marketers. However, it will not replace all your services at a minimal cost. This platform has a huge functionality among analogues. On the one hand, this is good, since everything is quite easily integrated with each other. But when you move to a more professional level, you will definitely have to hire a programmer to connect all your wishes with the system. After all, the larger the service, the less flexible it is.